The week on television: 14-20 September 2026

The ruling majority received nearly two-thirds of political airtime, and President Vučić alone 46%. Five weeks to election day.
23.09.2026.
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Ruling majority received nearly two-thirds of political airtime and all of the positive coverage

Share of political airtime in prime time, tone of coverage and role in coverage

64%
36%
Ruling majority 64%Opposition 36%
Tone of coverage
Ruling majority
67%
31%
Negative 1%Neutral 67%Positive 31%
Opposition
43%
56%
Negative 43%Neutral 56%Positive 0%
Role in coverage
Ruling majority
75%
25%
Active 75%Passive 25%
Opposition
52%
48%
Active 52%Passive 48%

Both panels show how each side's own coverage breaks down. Tone shares are rounded, so a row may not add up to exactly 100%.

Source: CRTA media monitoring, prime time (17:30-24:00), 14-20 September 2026. Sample: TV channels with national coverage.

President Vučić alone received 46% of all political airtime

Share of political airtime in prime time, tone of coverage and direct access to the audience

46%
18%
36%
Aleksandar VučićRuling majority without VučićOpposition
Tone of Vučić coverage
72%
27%
Negative 1%Neutral 72%Positive 27%
Role of Vučić coverage
78%
22%
Active 78%Passive 22%

Negative tone of 1% is shown as a visible red marker.

Source: CRTA media monitoring, prime time (17:30-24:00), 14-20 September 2026. Sample: TV channels with national coverage.

91% of coverage of the Student List was negative, compared with 1% for Vučić

How coverage of each of the two actors breaks down: tone, and active or passive role

Tone of coverage
Aleksandar Vučić
72%
27%
Negative 1%Neutral 72%Positive 27%
Student List
91%
Negative 91%Neutral 9%Positive 0%
Role in coverage
Aleksandar Vučić
78%
22%
Active 78%Passive 22%
Student List
93%
Active 7%Passive 93%

The pattern repeats in role: Vučić was the active actor in 78% of his coverage, while the Student List was in a passive role in 93% of its own.

Source: CRTA media monitoring, prime time (17:30-24:00), 14-20 September 2026. Sample: TV channels with national coverage.

Student List received the largest share of opposition airtime, but was portrayed overwhelmingly negatively

Share of opposition airtime in prime time, tone of coverage and active or passive role

Student List42%
Tone of coverage
Negative 91%Neutral 9%Positive 0%
Role in coverage
Active 7%Passive 93%
We - Voice of the people20%
Tone of coverage
Negative 0%Neutral 100%Positive 0%
Role in coverage
Active 97%Passive 3%
Authentic Right19%
Tone of coverage
Negative 0%Neutral 99%Positive 1%
Role in coverage
Active 94%Passive 6%
European Serbia9%
Tone of coverage
Negative 21%Neutral 79%Positive 0%
Role in coverage
Active 63%Passive 37%

The Student List accounted for 42% of opposition airtime; 91% of its coverage was negative and 93% placed it in a passive role. The four actors shown account for 90% of opposition airtime.

Source: CRTA media monitoring, prime time (17:30-24:00), 14-20 September 2026. Sample: TV channels with national coverage.

Ruling majority received more than four-fifths of political airtime on RTS

Share of political airtime on RTS 1, in prime time

82%
18%
Ruling majority 82%Opposition 18%

Source: CRTA media monitoring, prime time (17:30-24:00), 14-20 September 2026. Sample: RTS 1.

President Vučić alone received half of the political airtime on RTS

Share of political airtime on RTS 1, tone of coverage and direct access to the audience

50%
32%
18%
Aleksandar VučićRuling majority without VučićOpposition
Tone of Vučić coverage
97%
Negative 0%Neutral 97%Positive 3%
Role of Vučić coverage
79%
21%
Active 79%Passive 21%

Source: CRTA media monitoring, prime time (17:30-24:00), 14-20 September 2026. Sample: RTS 1.

European Serbia took more than three-quarters of the opposition airtime on RTS

Share of opposition airtime on RTS 1, tone of coverage and active or passive role

European Serbia77%
Tone of coverage
Negative 17%Neutral 83%Positive 0%
Role in coverage
Active 71%Passive 30%
Student Movement12%
Tone of coverage
Negative 1%Neutral 91%Positive 0%
Role in coverage
Active 69%Passive 31%
Authentic Right5%
Tone of coverage
Negative 0%Neutral 100%Positive 0%
Role in coverage
Active 74%Passive 26%

European Serbia accounted for 77% of opposition airtime on RTS; 83% of its coverage was neutral and 71% placed it in an active role.

Source: CRTA media monitoring, prime time (17:30-24:00), 14-20 September 2026. Sample: RTS 1.

On RTS, coverage of both actors was overwhelmingly neutral

How coverage of each of the two actors on RTS 1 breaks down: tone, and active or passive role

Tone of coverage
Aleksandar Vučić
97%
Negative 0%Neutral 97%Positive 3%
Student Movement
91%
Negative 1%Neutral 91%Positive 0%
Role in coverage
Aleksandar Vučić
79%
21%
Active 79%Passive 21%
Student Movement
69%
31%
Active 69%Passive 31%

Neither actor drew much negative or positive coverage on the public broadcaster, and both appeared mostly in an active role: 79% for Vučić and 69% for the student movement.

Source: CRTA media monitoring, prime time (17:30-24:00), 14-20 September 2026. Sample: RTS 1.

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