Media Ownership

CRTA published a media monitoring analysis of Euronews Serbia covering July 2026. In the channel's central news programme, the ruling majority received 87% of the airtime dedicated to political actors, against 13% for the opposition, which received no positively toned report during the monitored period. Across the wider programming, government representatives and pro-government interlocutors accounted for 52% of guest appearances, compared with 14% for opposition and government-critical guests. No formally classified opposition representative appeared in discussions on domestic politics.

Politika novine i magazini d.o.o. (PNM), owned by businessman Boban Rajić through his holding company Media 026, has acquired the full publishing portfolio and brand rights of NIN. Rajić already owns Večernje novosti through the same holding structure. The acquisition brings Serbia's three most historically significant print titles - Politika, Večernje novosti, and NIN - under a single owner. Luka Mičeta, former director of state news agency Tanjug and current host on Telekom-owned Newsmax Balkans, has been appointed editor-in-chief. Financial terms were not disclosed.

CRTA's 2026 media ownership analysis identifies six dominant groups - Željko Mitrović, Telekom Srbija, Srđan Milovanović, Dragan Vučićević, United Media, and Predrag Ranković Peconi - that together control the majority of national television, cable channels, online portals, and print outlets in Serbia. The state-owned Telekom Srbija stands out as both a major content owner and the dominant distribution infrastructure, holding all major sports TV rights in the country through Arena Sport.