Update
May manipulations
Vučić’s addresses in May (34 addresses) In May, President Vučić made 34 public addresses. 235 ...
Serbia's media landscape is not defined by many competing voices, but by a handful of owners who each control multiple outlets across different platforms. CRTA's 2026 media ownership analysis identifies six dominant groups that together account for the majority of national television, cable channels, online portals, and print outlets in the country. Their reach spans TV, radio, print, and digital - and in most cases, extends well beyond media into politics, business, and state structures.
Number of media outlets per owner group
Source: CRTA media ownership analysis, 2026. Includes national TV, cable channels, online portals, print and radio.
The same owners are present across multiple platforms simultaneously. Most operate across at least three - TV, cable, and online - making it difficult for audiences to encounter genuinely independent voices even when switching between different types of media.
Cross-platform presence of major media owner groups
| National TV |
Cable TV |
Online | Radio | Infra- structure |
|---|
Present
Not present
Source: CRTA media ownership analysis, 2026.
The largest single owner by number of outlets is Željko Mitrović, founder of Pink Media Group. Built in the 1990s through close ties to Serbia's ruling elites, Pink has grown into a multi-platform empire spanning television, film, and music, with 66 outlets across platforms. Mitrović has more recently invested in AI media technology.
The second-largest group is not a private individual but the state itself. Telekom Srbija, in which the Republic of Serbia holds a 58.11% majority stake, controls 34 media outlets and channels. Its portfolio spans news television - including Kurir TV, Euronews Srbija, News Max Balkans, and Bloomberg Adria - as well as the dominant print and online brand Kurir, and 22 Arena Sport channels through which it holds all major sports TV rights in Serbia and most of the Western Balkans region. Beyond content, Telekom is also Serbia's dominant distribution infrastructure - controlling mobile, fixed-line, internet, cable, IPTV, satellite, and OTT platforms. This dual role, as both a content owner and the infrastructure through which most of that content reaches audiences, gives the state an exceptionally strong position in Serbia's media market.
The second-largest group is not a private individual but the state itself. Telekom Srbija, in which the Republic of Serbia holds a 58.11% majority stake, controls 34 media outlets and channels. Its portfolio spans news television - including Kurir TV, Euronews Srbija, News Max Balkans, and Bloomberg Adria - as well as the dominant print and online brand Kurir, and 22 Arena Sport channels through which it holds all major sports TV rights in Serbia and most of the Western Balkans region. Beyond content, Telekom is also Serbia's dominant distribution infrastructure - controlling mobile, fixed-line, internet, cable, IPTV, satellite, and OTT platforms. This dual role, as both a content owner and the infrastructure through which most of that content reaches audiences, gives the state an exceptionally strong position in Serbia's media market.
Telekom Srbija
A state-owned telecom operator that is also the dominant media owner and content distribution platform in Serbia. Through Arena Sport, Telekom holds all major sports TV rights in the country and most of the Western Balkans region.
State ownership
58.11%
Republic of Serbia is the majority shareholder
Media assets
34
outlets and channels under direct or indirect control
Mondo INC stake
80%
acquired end of 2025 - ~EUR 38M invested since 2018
Key outlets and channels
Infrastructure and distribution
Source: CRTA media ownership analysis, 2026.
Srđan Milovanović, a businessman linked to the ruling SNS network, controls 24 outlets. He expanded from cable television into national media after selling his cable operator Kopernikus Technology to Telekom Srbija, and now owns Prva TV and B92 alongside Play Radio and a portfolio of cable channels. Dragan Vučićević, founder of the tabloid Informer - widely cited as a leading example of violations of professional journalism standards in Serbia - controls 13 outlets and has since early 2026 been expanding into local media through a minority stake in Best Media Team. Predrag Ranković Peconi, a businessman with documented links to the Surčin criminal clan, built his media presence through Happy TV and Radio Happy while maintaining close ties to political elites; he controls 8 outlets.
The sixth major group is United Media, the only one in this analysis whose portfolio consists predominantly of independent outlets, including the N1 and Nova S channels. With 8 outlets, United Media stands apart from the others in its editorial profile - but its status is now uncertain. The recent sale of its majority ownership stake and subsequent management changes have raised questions about whether its editorial independence can be sustained under new ownership.
With 8 outlets, United Media stands apart from the others in its editorial profile - but its status is now uncertain.
The sixth major group is United Media, the only one in this analysis whose portfolio consists predominantly of independent outlets, including the N1 and Nova S channels. With 8 outlets, United Media stands apart from the others in its editorial profile - but its status is now uncertain. The recent sale of its majority ownership stake and subsequent management changes have raised questions about whether its editorial independence can be sustained under new ownership.
