Coverage of the ruling majority was predominantly positive (53%) or neutral (46%), and negative in only 1% of the time. For the opposition, 36% of the time was negative, 51% neutral and 13% positive. Representatives of the ruling majority addressed the audience directly in 75% of their airtime, opposition representatives in 56%.
The ruling majority received two-thirds of the airtime and almost no negative coverage
Share of political airtime in prime time, tone of coverage and role in coverage
The Student List, the most visible opposition list, received 40% of opposition airtime. 80% of its coverage was negative, and almost all of its positive coverage appeared in the election-list presentation blocks.
Source: CRTA Election Observation Mission media monitoring, extended prime time (18:00-24:00), 28 September - 4 October 2026. Sample: RTS 1, TV Pink, TV Prva, TV B92 and TV Happy.
Aleksandar Vučić, who resigned as President of Serbia on 27 September and heads the United Serbia list, alone received 31% of the time allocated to all political actors. That is almost as much as the entire opposition received (34%). Three-quarters of his coverage was positive (76%) and the rest neutral, and he addressed the audience directly in 69% of his airtime. In the previous week, while he still held the office of President, his share was 60%.
Aleksandar Vučić alone received almost as much airtime as the entire opposition
Share of political airtime in prime time, tone of coverage and direct access to the audience
Aleksandar Vučić resigned as President of Serbia on 27 September and heads the United Serbia list. None of his coverage was negative.
Source: CRTA Election Observation Mission media monitoring, extended prime time (18:00-24:00), 28 September - 4 October 2026. Sample: RTS 1, TV Pink, TV Prva, TV B92 and TV Happy.
RTS covered the ruling majority predominantly neutrally (59%) or positively (35%), and negatively in 6% of the time. Coverage of the opposition was 48% neutral, 35% positive and 17% negative. Since all of the opposition's airtime fell within the election blocks, so did all of its positive and negative coverage. Representatives of the ruling majority addressed the audience directly in 74% of their airtime, opposition representatives in 65%.
On RTS the ruling majority received 72% of the airtime, and the opposition appeared only in election blocks
Share of political airtime on RTS 1, tone of coverage and role in coverage
All of the opposition's airtime on RTS 1 was confined to the designated election campaign blocks. Opposition representatives received no airtime in the broadcaster's regular programming.
Source: CRTA Election Observation Mission media monitoring, extended prime time (18:00-24:00), 28 September - 4 October 2026. Sample: RTS 1.

